About ME

I enjoy reading, making art (my penchant is hand-lettering my favourite words and quotes), cross-stitching, cooking, cycling, learning to speak Italian, and trying different types of wine. I also have a fascination with psychology and personality type theories, such as Myers-Briggs (INFP here, in case you were wondering).

MY DESIGN PHILOSOPHY

My job is regularly misconceived as simply “making things look good”. I do that, of course—but I think that’s an oversimplification of my field of work. Good design is about much more: it is about making things work. As a designer, I come up with solutions. I can take complex information and simplify it into a format that can easily be understood (and doesn’t look half-bad). I capture the essence of your product, service or message and present it in the best light. I use the elements of design to tell a story, which ultimately ends in a call-to-action for your audience.